Ideas

Mastering VIP Client Segmentation: Strategies for Luxury Brands

VIP clients are the cornerstone of the luxury retail industry, driving a significant portion of revenue and brand prestige. These clients...

The Importance of VIP Clienteling for a Superior Luxury Customer Experience

In the fiercely competitive world of luxury retail, VIP clienteling has emerged as a critical strategy for top-tier brandsto distinguish...

The Magic of Customer Journey Mapping in Luxury Retail

I have always found customer journey mapping workshops magical. When you start facilitating a workshop with a client you have no idea...

Why Luxury brands need Design Thinking ?

Design thinking meets Luxury! It's a growing trend for brands to seek human centered tools to help deliver great customer experiences.

The Building Blocks of a Customer-Centric Organisation

As shoppers it’s a common practice to browse online, and then drop into the store for a trial, especially if it’s a high value purchase....

How Indian Direct-to-Consumer Brands Inspire Luxury Retail

an luxury brands take inspiration from India’s booming direct-to-consumer brands? The answer is yes! In many ways, these brands...

IDEAS