I never take human connection for granted. In spite of it being a ‘hot topic’ in luxury retail, I experience it far too rarely. And as a behavioural trainer I understand why — it takes genuine effort and, let's be honest, a certain level of skill. I was waiting for a click-and-collect order at a premium fashion store, when the salesperson complimented my outfit. Perhaps it was genuine, as I had taken some time to put my look together, or just a nice move to engage me while I

How does it feel to splurge on a luxury product, only to find the same item at a steep discount soon after? Disheartening, to say the least.

VIP clients are the cornerstone of the luxury retail industry, driving a significant portion of revenue and brand prestige. These clients not only make frequent high-value purchases but also serve as brand ambassadors, influencing others and setting trends. Catering to VIP clientele is crucial because they demand and expect exceptional service, personalized experiences, and exclusive access, which in turn fosters loyalty and long-term relationships. In this article, we will

In the fiercely competitive world of luxury retail, VIP clienteling has emerged as a critical strategy for top-tier brands to distinguish themselves from the rest and deepen relationships with their top customers. In this article we will first understand who the VIP Customer is, their expectations and VIP customer serving strategies. Understanding the VIP Client The latest report on True-Luxury Global Consumer Insights by Altagamma & BCG Team states that ultra high net wo

In this article we dive into the nuanced world of making additional recommendations – an art that involves cross-selling, link selling, and up-selling. Let's understand each of these strategies and why they play a pivotal role in maximizing the sale. Understanding Cross-Selling, Link Selling, and Up-Selling: Cross-Selling is recommending a product from another category that complements the original need. Example: Suggesting a handbag to accompany a pair of work shoes. Link

Most advisors know their brand's facts — but rarely share them. Discover why brand storytelling is a trainable skill that builds trust, elevates value, and turns transactions into relationships. Insights from a luxury retail training specialist based in Dubai.