Customer Research to bridge Data & Emotions
Master the art and science of customer research to shape unforgettable experiences, grounded in genuine user insights.
Duration: 1 day
Description:
Explore the multifaceted realm of customer research and engage with techniques that encompass both the human touch and analytical rigor. Unpacking research insights, participants will acquire skills in documentation, analysis, and presentation. The curriculum also demystifies crafting personas and integrates the emotional with the empirical, harmonizing qualitative narratives with quantitative data, offering a 360-degree view of the customer.
For:
UX Researchers, Product Designers, Marketers, Customer Experience Professionals, and anyone eager to grasp customer perspectives deeply.
Learning outcome:
Proficiency in diverse research techniques, from direct observation to structured interviews.
Skillful documentation and presentation of research findings.
Mastery in crafting detailed, insightful personas.
Ability to merge emotional narratives with hard data for richer, more holistic insights.
Business Impact:
Products and services aligned with genuine user needs and desires.
Higher customer satisfaction scores
Lower no. of customer complains
Improved brand reputation, driven by user-centric approaches.
