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IDEAS


What War Taught Me About Customer Experience
I landed back in Dubai the very day the war broke out. For the first week I was alone; my husband was still in India and unable to return. Like most residents of the UAE, my phone was flooded with messages from concerned friends and family abroad, while the distant sound of missile interceptions echoed across the sky. The idea of war is unsettling enough from afar — being physically present within it can easily trigger fear and anxiety. Yet something unexpected happened ove
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