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IDEAS


Mastering VIP Client Segmentation: Strategies for Luxury Brands
VIP clients are the cornerstone of the luxury retail industry, driving a significant portion of revenue and brand prestige. These clients...
Jul 30, 20244 min read
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The Importance of VIP Clienteling for a Superior Luxury Customer Experience
In the fiercely competitive world of luxury retail, VIP clienteling has emerged as a critical strategy for top-tier brandsto distinguish...
Jul 30, 20244 min read
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The Magic of Customer Journey Mapping in Luxury Retail Â
I have always found customer journey mapping workshops magical. When you start facilitating a workshop with a client you have no idea...
Jul 2, 20243 min read
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Why Luxury brands need Design Thinking ?
Design thinking meets Luxury! It's a growing trend for brands to seek human centered tools to help deliver great customer experiences.
Jun 26, 20243 min read
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The Building Blocks of a Customer-Centric Organisation
As shoppers it’s a common practice to browse online, and then drop into the store for a trial, especially if it’s a high value purchase....
Jun 26, 20243 min read
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How Indian Direct-to-Consumer Brands Inspire Luxury Retail
an luxury brands take inspiration from India’s booming direct-to-consumer brands? The answer is yes! In many ways, these brands...
May 27, 20242 min read
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