When clients face the same challenge and you find yourself conducting the same workshop on repeat, it calls for deeper insight. The...

What was your last most memorable #customerexperience ? In my experience, it's most likely to be a dining or hotel experience that knocked y

How annoying is it to receive irrelevant information from a brand that you have previously shopped with ? It can make you feel under...

Design thinking meets Luxury! It's a growing trend for brands to seek human centered tools to help deliver great customer experiences.

As shoppers it’s a common practice to browse online, and then drop into the store for a trial, especially if it’s a high value purchase....

an luxury brands take inspiration from India’s booming direct-to-consumer brands? The answer is yes! In many ways, these brands...

Clients often ask me how customer experience differs from marketing as a function, and I find the best way to explain the difference is...