Leveraging Customer Data to Personalise the Luxury Customer Experience
Master the art of analysing customer data and user research to shape personalised luxury experiences
Duration: Half-day
Description:
Explore the multifaceted realm of customer insights and engage with techniques that encompass both empathy and data. The module integrates the emotional with the empirical, harmonizing qualitative narratives with quantitative data, offering a 360-degree view of the customer that enables you to tailor make services and communication to them.
For:
UX Researchers, Product Designers, Marketers, Customer Experience Professionals, and anyone eager to grasp customer perspectives deeply.
Learning outcome:
Proficiency in empathy building research techniques, from direct observation to structured interviews.
Understanding of data analysis tools and trends in Customer Experience
Ability to merge emotional narratives with hard data for richer, more holistic insights.
Master how to leverage data to create personalisation strategies for customers
Business Impact:
Higher conversion on marketing effort
Higher customer satisfaction scores
Lower no. of customer complains
Deeper customer relationships and retention
